All else equal, your personal brand should be tailored to what you want to accomplish with it. If you want to get your first job, orient fo that. If you want to help others, orient for that. If you want to find mentorship, orient for that.
It will be more effective to have a goal and examine yourself from that perspective vs trying to just "have a good personal brand" without a detailed outcome in mind.
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Oh, I'll also add:
All else equal, your personal brand should be tailored to what you want to accomplish with it. If you want to get your first job, orient fo that. If you want to help others, orient for that. If you want to find mentorship, orient for that.
It will be more effective to have a goal and examine yourself from that perspective vs trying to just "have a good personal brand" without a detailed outcome in mind.