How to Grow a New Business on Social Media

Starting a new business is exciting—but getting noticed online can be tough. The good news? Social media levels the playing field. Whether you're launching a local coffee shop or an online store, social media can help you build brand awareness, attract customers, and grow faster.

Here’s a simple, step-by-step guide to help you grow your new business on social media—even if you're just starting out.

1. Choose the Right Platforms

You don’t need to be everywhere. Focus on 1–2 platforms where your audience hangs out. For example:

Instagram is great for visual brands like food, fashion, and lifestyle.

Facebook works well for local businesses and community-focused brands.

TikTok is powerful if you can create fun, short videos.

LinkedIn is best for B2B and professional services.

Start small. Master one platform before jumping to another.

2. Set Up a Complete and Professional Profile

First impressions matter. Make sure your profile or page looks legit:

Use a clear profile picture (your logo or a friendly photo)

Write a simple, clear bio that says what you do

Add your website, contact info, and location if relevant

This builds trust and makes it easy for people to learn more about you.

3. Post Valuable Content (Not Just Promotions)

Nobody likes a feed full of sales pitches. Instead, share content that helps or entertains your audience:

Tips related to your product or industry

Behind-the-scenes looks at your business

Customer stories or testimonials

Short how-to videos or product demos

Mix in a few promotional posts, but keep most of your content focused on giving value.

4. Be Consistent

Posting once a month won’t cut it. You don’t have to post every day, but you do need to show up regularly.

Create a simple content calendar (even 2–3 posts per week)

Use scheduling tools like Buffer or Meta’s Creator Studio

Reuse content across platforms to save time

The more consistently you show up, the more people will remember you.

5. Use Hashtags and Tags Smartly

Hashtags help new people find your content. Do a little research and use a mix of:

Popular hashtags in your niche (#SmallBusinessTips, #CoffeeLovers)

Location-based hashtags (#DallasEats, #NYCMarketing)

Brand-specific tags (create your own hashtag like #ShopWithElla)

Also, tag relevant accounts in your posts when appropriate (like a happy customer or a local partner).

6. Engage With Your Audience

Social media isn’t a one-way street. Reply to comments, like other posts, answer DMs, and join conversations.

This builds relationships, encourages loyalty, and helps you get seen more often by others.

7. Run Small Ads to Reach More People

You don’t need a big budget to advertise. Start with just $5–$10 per day on Facebook or Instagram ads. Promote:

A special offer or launch

A new product or service

A giveaway or contest

Use clear images, simple text, and a call-to-action like “Shop Now” or “Learn More.”

8. Track What’s Working (And Do More of It)

Each platform has free tools to show you what’s performing well. Look at:

What posts get the most likes, comments, or shares

What kind of content drives clicks to your site

When your audience is most active

Use this info to improve your content over time and grow faster.

Final Thoughts

Growing a new business on social media doesn’t require fancy tools or big budgets. It just takes consistency, creativity, and connection. Focus on helping your audience, showing up regularly, and sharing your story. Over time, people will take notice—and your business will grow.

Want more practical social media tips for small business owners? Visit https://talksocially.com and get tools, guides, and real-world advice that works.