CodeNewbie Community 🌱

Cover image for Color psychology in web design
Eleftheria Batsou
Eleftheria Batsou

Posted on • Originally published at blog.eleftheriabatsou.com

Color psychology in web design

The goal of this article is to help you choose the right colors for your website.

Color usually depends on our personal experiences and preferences but there are also some universal signals. Choosing the right color can be a very challenging task. Individual differences can vary based on gender, age and culture. In a study titled “Impact of color on marketing” researchers found that up to 90% of snap judgments made about products can be based on color alone.

Here is a quick guide to help you pick the “right” color based on psychology.

🏳 WHITE

white.PNG

Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency.

Negative: Sterility, coldness, barriers, unfriendliness, elitism.

〰 GREY

grey.PNG

Positive: Psychological neutrality.

Negative: Lack of confidence, dampness, depression, hibernation, lack of energy.

⚫ BLACK

bhlack.PNG

Positive: Sophistication, glamour, security, emotional safety, efficiency, substance.

Negative: Oppression, coldness, menace, heaviness.

🟨 YELLOW

yellow.PNG

Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity.

Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.

🍊 ORANGE

orange.PNG

Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun.

Negative: Deprivation, frustration, frivolity, immaturity.

🤎 BROWN

brown.PNG

Positive: Seriousness, warmth, Nature, earthiness, reliability, support.

Negative: Lack of humor, heaviness, lack of sophistication.

🐷 PINK

pink.PNG

Positive: Physical tranquillity, nurture, warmth, femininity, love, sexuality, survival of the species.

Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness.

🍒 RED

red.PNG

Positive: Physical courage, strength, warmth, energy, basic survival, ‘fight or flight’, stimulation, masculinity, excitement.

Negative: Defiance, aggression, visual impact, strain.

♾ VIOLET

violet.PNG

Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.

Negative: Introversion, decadence, suppression, inferiority.

🍏 GREEN

green.PNG

Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.

Negative: Boredom, stagnation, blandness, reservation.

📘 BLUE

blue.PNG

Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.

Negative: Coldness, aloofness, lack of emotion, unfriendliness.

Choosing an appropriate color combination in the design process is considered one of the most important (yet often overlooked) elements in creating a successful website.

Quick tips

  • Focus on the target audience
  • Be mindful of the background color as well as the font color
  • Color chooser tools can be very helpful

IMAGE ALT TEXT HERE

  • Don’t use too many colors, usually 2–4 are enough
  • Get some inspiration and make some research before your final decision

IMAGE ALT TEXT HERE

To sum up

Every color has its purpose. Choose your colors wisely. If you are not sure how to pick the right one or the right combination to be afraid to ask a specialist to help you. Make your own research too. Check your competitors.


👋Hello, I'm Eleftheria, a developer, public speaker, and chocolate lover.

🥰If you liked this post please share.

🍩Would you care about buying me a coffee? You can do it here but If you can't that's ok too!

cofGif.gif


🙏It would be nice to subscribe to my Youtube channel. It’s free and it helps to create more content.

🌈Youtube | Codepen | GitHub | Twitter | Site | Instagram

Top comments (1)

Collapse
 
wilburross profile image
wilburross • Edited

Psychological effect occurs on us everywhere, including this area. This was something I observed on my own, and my therapist is doing the same us.calmerry.com/tests/ I recently found a mental health test which is assisting me in dealing with my issues. It's great to find timely help when you really need it.