Best Time to Post on Social Media for More Likes
Are your social media posts not getting many likes? The problem might not be your content—it could be when you're posting. The time you post can make a big difference in how many people see, like, and interact with your posts.
Whether you're using Instagram, TikTok, Facebook, or any other platform, choosing the right time to post helps your content reach more people. In this article, we’ll go over the best times to post, how to figure out what works for your audience, and some easy tips to help you get more likes.
Why Time Matters on Social Media
Social media moves fast. Posts show up for a short time, and if your followers aren’t online when you post, they might never see it.
Posting when more people are active gives your content a better chance of being liked, shared, and seen by others. Early engagement tells the platform your post is interesting, so it gets shown to even more people.
Good Posting Times for Popular Platforms
Here are some general suggestions for the best times to post on different social media apps:
Instagram
Best times: 9 AM to 11 AM and 6 PM to 8 PM
Best days: Wednesday, Thursday, and Sunday
People often check Instagram before work or school and after dinner.
Facebook
Best times: 1 PM to 3 PM and 7 PM to 9 PM
Best days: Thursday through Sunday
Afternoons and evenings work best when people are taking breaks.
TikTok
Best times: 6 AM to 10 AM and 7 PM to 11 PM
Best days: Tuesday, Thursday, and Friday
Most people scroll TikTok before work or right before bed. That’s one reason why TikTok is growing it fits into people’s daily routines easily.
Twitter (X)
Best times: 8 AM to 10 AM and 6 PM to 9 PM
Best days: Monday to Thursday
Morning and evening are great for trending news and conversations.
LinkedIn
Best times: 8 AM to 10 AM
Best days: Tuesday to Thursday
Since it’s for work and careers, weekday mornings are ideal.
Every Audience Is Different
These times are a good starting point, but they won’t be perfect for everyone. Your best time to post depends on your audience’s habits. Are they students, parents, business owners? Are they in your time zone or somewhere else?
To find your own best times:
Look at the data in your account (like Instagram Insights or TikTok Analytics)
Post at different times and see what works best
Check your most-liked posts and note when you posted them
Keep a Posting Routine
Posting at the right time won’t help if you only post once in a while. Try to post regularly maybe a few times a week or more if you can. This keeps your followers engaged and helps you stay active in the algorithm.
Even a simple schedule can make a big difference in how many people see your posts.
Use Scheduling Tools if You’re Busy
If your best posting time is when you're busy or asleep, try using scheduling tools. They let you plan ahead and post automatically at the time you choose.
Some helpful tools include:
Later
Buffer
Meta Business Suite (for Facebook and Instagram)
These make it easy to stay consistent without always being on your phone.
Extra Tips to Get More Likes
Post when people are relaxed—like in the morning, during lunch, or at night
Pay attention to time zones, especially if you have followers in other countries
Weekends can be great because people scroll more
Be active comment, like, and reply to others so they do the same for you
Final Thoughts
The time you post on social media really does matter. Try the times mentioned above, test different ones for your audience, and stay consistent. Over time, you’ll figure out what works best for your followers.
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