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Data science is the study of data to turn it into a valuable resource for companies. This information is used to create more accurate and effective strategies. Being able to break down the data and classify it is important for a company since it can make better decisions with its customers. It is important to take into account that it is the brands that have to adapt to consumer trends. If you are wishing to upskill, check out this Data engineer certification which will help you master Big Data end-to-end.

This helps to better focus the marketing plan. Having an expert in data science makes the information can serve as an ally to a business or brand. To become a successful Data Scientist, you need to study hard at university and pass all the exams. You can ask for help from an essay writing service if you have difficulty with a thesis paper.


Data scientists break down the information they obtain from different sources. Usually, companies get this data from browsing different sources such as social networks or websites like e-commerce or blogs. But the collection of all information does not bring value in itself to companies, so it is important for these types of scientists who study the data, to be able to interpret them and implement the necessary changes in marketing strategies.

It was in 1970 when this branch of computer science was created. But it was not until 2001 that it was introduced as an independent discipline. This was a breakthrough, as there were professionals in the industry learning from organized knowledge.

Data Science uses different tools that convert data into valuable information for companies. Perhaps this term can be confused with Big Data. This is the discipline that deals with solving data storage and management problems.


Within this discipline, several algorithms are involved that make possible the precise study of all this information:


This program is in charge of guiding the technology to predict the type of information users are looking for. For example, if an error occurs in a purchase, it will quickly show us the web page to find the solution.

Machine Learning is not the same as artificial intelligence, but this algorithm knows how to read information patterns and anticipate behavior patterns. In other words, it helps to know the user’s behavior.


This algorithm can mimic the functioning of a human brain. It is composed of two levels. The first one is in charge of collecting information and the second one is the one that processes all this data.

The last and third stage is where all this information is found. Companies usually invest large amounts of money in this type of system. Some of the most used applications are facial recognition, voice recognition, and text processing.


This algorithm makes it possible to find information that did not previously exist by retrieving data and extracting information. It also uses the other algorithm, Data Mining to help in this complex objective.

Text Mining can recognize the sentiments implied by posts on social networks. At the enterprise level, it is used to understand trends or popular searches and produces summaries from this data.


This system makes it possible to analyze large amounts of information collected in an automated way. This algorithm uses statistical tools, algorithms associated with neural networks, and artificial intelligence. For example, this can be demonstrated if in e-commerce certain products are sold that only people with hypertension buy, then the algorithm deduces that this action is due to this cause.


It is said of programs and systems are capable of responding to stimuli as a person would. This algorithm does not need human command to know how to act. Artificial intelligence is a great advance in science since it allows the creation of sophisticated software that can know in-depth the human capabilities and imitate them. This type of intelligence can store new information daily and put it into practice when necessary.

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