@colocodes You might want to change the GoogleTrends chart so it uses topics rather than search terms. I couldn't understand Vue's popularity in the UK until I looked at the data and realised we have a cinema chain here called Vue so you can see the sudden drop when the UK lockdown started in March 2020.
You get a very different picture (sorry Vue fans!) when you use topics instead:
@colocodes You might want to change the GoogleTrends chart so it uses topics rather than search terms. I couldn't understand Vue's popularity in the UK until I looked at the data and realised we have a cinema chain here called Vue so you can see the sudden drop when the UK lockdown started in March 2020.
You get a very different picture (sorry Vue fans!) when you use topics instead:
https://trends.google.com/trends/explore?date=today%205-y&q=%2Fm%2F012l1vxv,%2Fg%2F11c0vmgx5d,%2Fg%2F11c6w0ddw9
BTW Awesome series of articles — thanks so much for sharing your process!
Thanks for the feedback, Phil! That is indeed a completly different story. This reminds me how careful we need to be about interpreting data 😅