Sometimes you need to have a blend of both. Each approach can be used to back up the latter. User interviews, questionnaires, customer feedback are tools for conducting user research.
Well it depends on the company, if the user is the core of the product, definitely more time would be spent researching on the value of the product to the users.
Very helpful information. Thank you for taking the time to answer my questions, both during the live-streaming speaker discussion and in writing.
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