The holiday shopping season is right around the corner, and with it comes the biggest e-commerce opportunity of the year: Black Friday and Cyber Monday. If you're an online store owner, developer, or digital marketer, you know how crucial it is to prepare your website for the surge in traffic and sales. To help you make the most of this busy period, Cloudways is hosting a special Prepathon event that promises to equip you with the tools, strategies, and insights you need to succeed.
What is the Cloudways Black Friday & Cyber Monday Prepathon?
The Cloudways Black Friday & Cyber Monday Prepathon is a three-day event designed to help e-commerce businesses and professionals prepare for the high-demand shopping season. With a focus on website optimization, revenue growth, and innovation, the Prepathon offers a series of workshops, webinars, and expert-led sessions that will guide you through the process of getting your site ready for the big days.
Key Features of the Prepathon
Workshops and Webinars
The Prepathon includes a robust lineup of workshops and webinars, each tailored to address the unique challenges of the Black Friday and Cyber Monday season. Topics range from performance optimization and security practices to marketing strategies and scaling your website to handle increased traffic. These sessions are designed to provide you with actionable insights that you can implement immediately to boost your website’s performance and sales.
Expert Speaker Panel
One of the highlights of the Prepathon is the expert speaker panel. Featuring industry leaders and specialists in e-commerce, digital marketing, and web development, the panel will deliver valuable knowledge and strategies to help you optimize your website for the holiday rush. Here are some of the esteemed experts who will be sharing their insights:
- Carolyn Shelby - Principal SEO, Yoast
- Adam Silverstein - Developer Relations, Google
- Aaron Carpenter - Founder/CEO, LegendaryLion
- Abby Wood - Founder/CEO, Ireland Website Design
- Auerlio Voller - Founder/CEO, WP Umbrella
- Barbara Carneiro - Agency Coach, Ugurus
- Miriam Schwab - Head of WP Relations, Elementor
- Eric Ellis - Senior Technical Account Manager, Immunify360
- Jeff Couret - Founder/CEO, SEOak
- Karlijin Lowick - Founder/CEO, Rumvision
- Michele Frechett - Director of Community, StellarWP and Post Status
- Milana Cap - Front/Back End Developer, XWP
- Suhaib Zaheer - General Manager, Cloudways
- Mario Peshev - Founder, Devrix
- Nicole Osborn - Founder, Wunderstars
- Brent Weaver - Director, UGURUS
These experts will cover various aspects of website optimization, from scaling and performance tuning to security measures and conversion optimization. Attendees will also have the opportunity to engage with the speakers during interactive Q&A sessions, ensuring personalized advice and solutions.
Exclusive Offers
As a bonus, attendees of the Prepathon may receive exclusive discounts or special offers from Cloudways and its partners. These offers are designed to give you a competitive edge during the Black Friday and Cyber Monday period.
Additional Resources
Beyond the workshops and webinars, Cloudways will also provide additional resources to help you prepare. These include comprehensive guides, checklists, and tutorials that will ensure your website is fully optimized and ready to handle the increased traffic and sales.
Who Should Attend?
The Cloudways Prepathon is tailored for a diverse audience, but it's especially beneficial for:
E-commerce Businesses
If you run an online store, this event is for you. The Prepathon will help you optimize your website for the holiday shopping rush, ensuring that your site can handle the increased traffic and convert visitors into customers.
Developers and Marketers
Developers and digital marketers will find the Prepathon valuable for enhancing website performance, security, and user experience. The insights provided by industry experts will help you fine-tune your strategies and tools for maximum impact during Black Friday and Cyber Monday.
Agenda for Prepathon 2024
Here’s a sneak peek at the schedule for the three-day event:
Day 1: Website Optimization - September 10
11:00 AM – 11:45 AM ET: Keynote by Suhaib Zaheer: Empowering SMBs – Cloudways’ Vision
11:45 AM – 12:00 PM ET: Myth or Fact? Testing Your Knowledge
12:00 PM – 12:45 PM ET: Automating WordPress Workflows for Agencies
12:45 PM – 01:15 PM ET: Live Website SEO Optimization Session
01:15 PM – 02:00 PM ET: Fortifying Your WordPress Site – Essential Security Practices
02:00 PM – 02:15 PM ET: Security and Optimization Quiz Challenge
02:15 PM – 03:00 PM ET: Performance Enhancement for Ecommerce Stores in 2024
03:00 PM – 04:00 PM ET: UI/UX Mistakes to Avoid for Your Client’s Website
Day 2: Revenue & Growth - September 11
11:00 AM – 11:45 AM ET: Evolving Your Demand Generation Approach: Adapting to Industry Shifts
11:45 AM – 12:00 PM ET: Growth Marketing Quiz Challenge
12:00 PM – 12:45 PM ET: LinkedIn Profile Makeover Clinic by Nicole Osborne
12:45 PM – 01:15 PM ET: 30-Second Sales Pitch Challenge
01:15 PM – 02:00 PM ET: Preparing Your Ecommerce Store for the Holiday Rush
02:00 PM – 02:15 PM ET: Crossword Craze: Test Your Knowledge
02:15 PM – 03:00 PM ET: Cultivating a Client-Centric Mindset: Winning Strategies for Agencies and SMBs
03:15 PM – 03:45 PM ET: Lead Magnet Mastery: A Live Interactive Workshop
Day 3: AI & Innovation for SMBs - September 12
11:00 AM – 11:45 AM ET: Data-Driven Decision Making for Business Growth
11:45 AM – 12:00 PM ET: Quiz Challenge: Exploring AI and Innovation
12:00 PM – 12:45 PM ET: AI-Powered Marketing: Navigating the Future of Customer Engagement
12:45 PM – 01:15 PM ET: AI Innovation Challenge
01:15 PM – 02:00 PM ET: AI Marketing Tools to Achieve Marketing Edge
02:00 PM – 02:30 PM ET: Winners Announcement for Activities – Quizzes and Workshops
Why You Should Attend
The Cloudways Prepathon is more than just a series of webinars—it's a comprehensive preparation program designed to help you get the most out of the holiday shopping season. By attending, you'll gain access to cutting-edge strategies, expert insights, and practical tools that will empower you to optimize your website, improve your marketing efforts, and ultimately increase your sales during Black Friday and Cyber Monday.
Sign Up and Prepare Early
Don’t wait until the last minute to start preparing for Black Friday and Cyber Monday. The earlier you begin, the better positioned you’ll be to capitalize on the shopping frenzy. Sign up for the Cloudways Prepathon today to secure your spot and start optimizing your website for success.
Conclusion: Preparation is Key
Success during Black Friday and Cyber Monday doesn’t happen by chance—it’s the result of careful planning and strategic preparation. The Cloudways Black Friday & Cyber Monday Prepathon is your opportunity to get ahead of the game, ensuring that your website is fully optimized and ready to handle the challenges of the holiday shopping season. By attending, you’ll gain the knowledge and tools needed to maximize your website’s performance, security, and scalability, leading to a successful and profitable holiday season.
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