How to Run an Effective End of Season Sale (4 Tips)
Now that we’ve covered the basics of how an end of season sale works, let’s look at how to run your own promotion in 2021.
1. Mobilize your affiliate marketers
Affiliate marketing is a powerful advertising tool. Using a network of affiliate marketers can help to get more eyes on your sale.
To get started with this strategy, try to prepare your network ahead of time by letting them know which items will be on sale and what kind of discounts shoppers can expect. You might even offer one of your sale products for free, so your affiliates can share it with their followers.
2. Avoid putting new products in your end of season sale
It may be tempting to discount new products to encourage early purchasing. However, this can potentially cheapen your brand. As with running sales too often, your customers may not be willing to pay full price if you train them to wait for discounts.
If you really want to discount new items, try offering these deals only to your loyalty program members. You might also provide new product discounts only to customers who have spent a lot of money in your shop. In either case, you’ll want to keep the discount modest and be sure you’re getting something in return.
3. Create a sense of urgency
If people feel they have a limited time to shop, they’re more likely to act. There are a few ways you can create this motivating sense of urgency during your sale
If you don’t typically display stock quantities on your item listings, you might want to do so during the sale. This creates scarcity and may inspire a shopper to buy to avoid missing out on a product. If you’re not planning on restocking the item, you may want to add that information to your item’s description.
Another tactic you could try is imposing coupon limits using the Advanced Coupons plugin. By setting a daily limit on how many times a coupon can be used, you can encourage shoppers to act quickly.
4. Offer deeper discounts over time
It can be hard to strike a balance between offering too good a deal and not moving outdated inventory. If you provide major discounts too early, you could be leaving money on the table. You may want to offer progressively better discounts as you approach the end of the sale or as inventory dwindles.
One way to do this is by scheduling discounts in advance. You can set this up using the Advanced Coupons plugin. Once you’ve handled the general settings for your coupon, click on the Scheduler tab. Fill in the dates you’d like the discount to run.
For the first few days of your end of season sale, you may want to offer a modest discount. Then you can create a second coupon with a deeper discount, and schedule it to begin running when the first coupon expires. You can do this as many times as you’d like throughout your sale.
How to Run an Effective End of Season Sale