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The Unbounce Conversion Benchmark Report 2022

Many marketers don’t know whether their last campaign was a smash hit—or a total dud. Unlike open and click-through rate benchmarks for email marketing, industry-wide data for landing pages just hasn’t been available. Until now.

“What’s a good conversion rate?”

A conversion can mean many things. It’s an action that you want your visitors to take—like buying, downloading, or subscribing. It can be a new lead, a phone call, or an in-person appointment. But ultimately it depends on your business, campaigns, industry, and goals.

So, what’s a good conversion rate for your landing pages? And why do some pages (and industries) perform better than others? Knowing this helps you continually improve performance, but understanding what success actually looks like can be a challenge.

That’s why we created this report. Using our proprietary machine learning model, we’re bringing you dozens of insights about what works—and what really doesn’t—when it comes to landing pages. We’ve looked at readability, word count, emotions, and more to create new opportunities to pair your marketing know-how with the processing power of AI.

Optimizing your landing pages doesn’t need to be aspirational. As a source of conversion intelligence, we hope these machine-derived insights empower you to create the highest-converting campaigns of your career—and reach your conversion potential.

Software pages convert 10% below the overall industry baseline...
This report includes conversion benchmarks for 16 key industries drawn from real Unbounce customer landing page data. How do your landing pages perform compared to others in your space? And what can you learn from what marketers in other industries are doing?

Reference Blog
The Unbounce Conversion Benchmark Report

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