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Lead generation

Lead generation is the process of identifying and attracting potential customers or "leads" for a business's products or services. It involves initiating consumer interest and capturing their contact information for further engagement. Essentially, it's about nurturing prospects into paying customers. Lead generation strategies can include various marketing tactics such as content marketing, email campaigns, social media outreach, and more. What is lead generation ultimately aims to convert interested individuals into valuable customers for businesses to grow and thrive

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