In this article, we’ll show you how to track your form conversion source in Google Analytics. Let’s begin…
Tracking Form Conversion Source in Google Analytics
Tracking form conversions can be tedious and time-consuming. Every time you publish a lead generation form, you’ll need to configure a goal on your Google Analytics account and place an extra tracking code on your website. This can be even more tedious if you place lead generation forms all over your sites in different locations. But the easiest way to set up form conversion tracking in Google Analytics is by using MonsterInsights. It will automatically track all your form conversions as events without messing with code and manual goal setup.
All you need to do is install and activate the MonsterInsights Forms addon. It just works out of the box with any contact form plugin without any configuration on your Analytics account. After you installed the MonsterInsights plugin and connected it with Google Analytics, go to Insights » Addons and click Install under the Forms addon.
Once the plugin is installed, the button will change to say Activate. Go ahead and click the Activate button to make sure the addon is active and ready to use.
MonsterInsights will now automatically record data of your forms and display them in its report. You can view the report by going to Insights » Reports » Forms.
For each form, you can view its impressions, conversions, and conversion rate.
For a more detailed guide on tracking your form conversions, read how to track your form conversion in Analytics.
Lead Source Tracking in Google Analytics
Now that you’ve set up form conversion tracking in Google Analytics, you might want to see which source drove the most leads to your site.
While MonsterInsights shows you how your forms are performing and which one converts the best. To find out where your leads come from, you’ll have to go to your Google Analytics account. Once you’ve logged in, select Behavior » Events » Top Events from the menu on your left. Here you can see your forms as an event category. Click on Form.
Next, you’ll see Event Action and the total impressions and conversions. Since we want to view the source of people that have completed the form, click on conversions.
You’ll now see all the forms that were submitted by visitors. Now click on the form that you’re interested in finding its source. This could be your contact form, quotation form, or any lead generation form.
Once you’ve selected a form, the next thing to do is use the secondary dimension.
You can do that by clicking on the Secondary dimension dropdown menu and then select Source / Medium. The option is available under Acquisition, but you can also type source/medium in the search bar.
Using the advanced filter, you can narrow down the data to show you only referrals as a source. To do that, click on advance next to the search bar.
Now select Include » Source / Medium » Containing and then enter referral in the last field. Once you’ve entered these details, click Apply.
How to Use the Data from Form Conversion Source Tracking
As a marketer, you’d want to bring in a lot of traffic and conversions. One way of doing that is by lead source tracking.
And if you’re an agency that measures success by counting the number of forms filled or leads generated, then it’s more important than ever to track form conversion sources.
Here’s what you can do by identifying your form conversion sources.
Find New Partnership Opportunities
By setting up lead source tracking of your forms, you can create opportunities to partner with other websites. For instance, if a referral site sends you visitors that complete your contact form, you can strike a deal to generate more traffic.
Or you can form an affiliate partnership and promote their tools and services upon form completion. That way you can make more money.
Reference Blog
How to use Lead source tracking in Google Analytics
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