Understanding what clicks with your audience is key to growing on social media. Instead of guessing, you can rely on social media analytics tools to track real engagement, such as likes, shares, comments, and others.
These tools help you see which posts your audience loves, when they’re most active, and how your content is really performing. With the insights these tools provide, you can adjust your strategy, plan content that delivers, and prove ROI.
In this post, I’ll discuss seven social media analytics tools that can help you track engagement.
1. Social Status
Image via Social Status
Social Status is one of the top social media analytics tools for tracking engagement. The platform provides public and private data, making it easier to spot whether changes are driven by industry trends or the results of your own strategy.
With these insights, you can confidently decide when to tweak your content, invest in campaigns, or phase out underperforming ones. Social Status also breaks down data by channel, providing more accurate cross-platform reporting than native tools.
It also automates reporting so that you can schedule regular performance updates without manual effort. Plans start at $9/month, making it a cost-effective choice for teams that want reliable insights without breaking the bank.
2. Sprout Social
Image via Sprout Social
Sprout Social is one of the best social media analytics tools, perfect for managing campaigns across multiple platforms. It consolidates all your data into a single dashboard, making it easier to compare performance.
Beyond standard analytics, Sprout Social excels in tracking influencer campaigns. This provides insight into which partnerships are worth the investment. They are also ideal for providing clear updates to stakeholders at any level.
With pricing starting at $199 per user per month, Sprout Social offers in-depth reporting and advanced social listening capabilities, making it an ideal choice for marketing teams and professionals looking to track engagement.
3. Agorapulse
Image via Agorapulse
Agorapulse is one of the social media analytics tools I lean on when brand reputation is a top priority. Its real-time alerts detect mention spikes and sentiment shifts, enabling quick responses to prevent issues and costly mistakes.
What sets Agorapulse apart further is its access to two years of historical data, revealing patterns that short-term tools often miss. This long-term insight makes it easier to refine strategies and focus on what consistently works.
It also tracks how quickly your team responds, giving you actionable insights to improve the customer experience. Starting at $99/month, Agorapulse offers a balanced mix of monitoring, reporting, and responsiveness.
4. Zoho Social
Image via Zoho Social
Zoho Social is one of the most affordable social media analytics tools, with plans starting at $15/month. If you’re struggling to make sense of audience data, Zoho Social helps you get unstuck by showing exactly where to focus.
It gives a closer look at audience details, like demographics, industries, and job roles. The platform also reveals the best times to post on each platform, so you can schedule smarter and make every piece of content count.
For local businesses, the Google My Business integration is a real advantage. It links reviews and customer actions with social activity, providing custom date ranges, whether you’re tracking a short campaign or measuring results over several months.
5. Hootsuite
Image via Hootsuite
Hootsuite is one of the top social media analytics tools that combine publishing, monitoring, and reporting in a single dashboard. It’s ideal for tracking brand sentiment and mentions without the need to switch between multiple platforms.
That helps you stay ahead of potential crises while also spotting opportunities for engagement. With its predictive insights, you can identify which topics are likely to trend and plan content to take advantage of those moments.
By aligning posts with expected audience interests, you save both time and advertising costs. Reports are customizable and easy to export, making ROI conversations with leadership much smoother. With plans starting at $149/month, it offers powerful insights without the complexity of heavier enterprise systems.
6. Sprinklr Social
Image via Sprinklr Social
Sprinklr Social is one of the social media analytics tools designed for organizations that need broad coverage. It tracks text mentions, images, and video references, which is valuable for sponsorships and event campaigns. You can measure visibility beyond traditional metrics and protect your brand’s assets from misuse.
Its AI spots patterns and unusual activity fast, so you can take advantage of opportunities or handle risks right away. Plus, competitor benchmarking gives you a clear picture of where you stand in the market.
Automated dashboards make it easy to share insights across departments without slowing workflows. Pricing is available on request, but the platform is an ideal choice for a comprehensive analytics solution with flexibility to scale.
7. Iconosquare
Image via Iconosquare
Iconosquare is one of the social media analytics tools for fine-tuning content strategy. It allows you to track multiple accounts from a single dashboard. You can quickly identify your top-performing posts and optimal posting times to maximize reach.
It also separates organic results from paid ones, so you know where your budget is making the most significant impact. Its competitor tracking gives you added perspective, letting you adapt strategies based on what’s working in your industry.
On the other hand, the demographic and sentiment insights help you understand exactly who engages with your content. With automated reporting, you can keep your team and stakeholders updated without extra effort. Plans start at $39/month.
Wrapping Up
When it comes to tracking engagement, the right social media analytics tools can give you a clear picture of what’s working and what’s not.
These platforms make it easier to understand your audience’s behavior, measure how they interact with your content, and adjust your strategy.
So, are you ready to refine your reporting and see better engagement? Select any of the social media analytics tools we’ve covered in this post and get started.
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