Why Use Google Analytics to Track Form Submissions?
With form conversion tracking in Google Analytics, you can scale your marketing efforts and see which type of forms are working and which are not. Here are some benefits of using Google Analytics track form submissions:-
You can track form views to see which form is performing better
Find out which form gets the most submissions
Optimize form conversion rates
3 Ways to Track Your WordPress Form Conversions
When a visitor fills out a form on your site, they’re taking the next step in their customer journey. By tracking form conversions, you can analyze what works best for converting your visitors into leads.
1. Track Form Conversions as Events
By default, you cannot use Google Analytics to track form submissions and track their conversions. Enabling form conversions manually can be tedious and time-consuming. With MonsterInsights, you can easily track form submissions as events without having you to touch a single line of code. All you have to do is install and activate the MonsterInsights Forms addon, no settings or additional configuration required. It works right out of the box.
2. Tracking Form Conversions as an Event Goal
While you can easily track form submissions as events without having to create a goal, sometimes you might need to set up a goal for conversion tracking; like when you split test your conversions with Google Optimize. The primary benefit of tracking form conversions by setting up an event goal is that you don’t have to create a thank you page for tracking. Let’s take a look at how to track form conversions as an event goal. Sign in to your Google Analytics account and select the website for which you’d like to create a new goal.
3. Track Form Conversions With Destination Goal Type
Tracking form conversion using the destination goal type is probably the most common method to track conversions. When you’re tracking your form conversions this way, you’ll have to create a thank you page. It may take some time (usually 24-48 hours) for Google Analytics to start gathering data on your form views and conversions. Once it does, you can view them by logging into Google Analytics and clicking on Behavior » Events » Overview and then clicking on the form on the right.