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Eleftheria Batsou
Eleftheria Batsou

Posted on • Originally published at

Automated UX Analysis, Analytics and A/B Testing Tools | UX

More than 25 free or paid tools to leverage in your next project.

This article includes a few of the tried and trusty UX tools I have used, as well as others that I’ve heard good things about.

In this article, we will focus on 3 main categories: Automated Analysis, Analytics and A/B testing. That doesn't mean that these tools are only doing these things. I'll include other useful features as well.

Automated Analysis



It can also be used for: Evaluating Design

Cost: No Info on the website but there is a 7-day free trial.

What does it do best: Instant analysis based on AI to try and predict how people will react to a design's visual attention, clarity and emotional impact.

Design matters. If your most important content isn’t visible within three seconds, chances are you’ve lost your audience.
EyeQuant’s Visual Attention Analysis and Design Metrics let you benchmark designs and create user experiences that consistently convert. - By



It can also be used for: Evaluating Design, Heatmaps, Mouse/Eye Tracking.

Cost: $67+, but there is a free evaluation and one month plan.

What does it do best: It uses AI to get instant feedback on visual designs without needing to do traditional eye-tracking.

Test websites, adverts, videos, print media, shelf layout, signage and packaging design.
Turn visual data into actionable insights.
Stay ahead of the market by leveraging AI to boost productivity and reduce costs. - By



It can also be used for: Analytics, Conversion.

Cost: No Info!

What does it do best: It is a large scale testing and optimization platform and community, based on standardized experiments and adaptive learning. For merchants aiming to exceed their revenue goals, especially with mobile customers.

This is eCommerce Intelligence. The AI-powered platform to personalize and grow your online business. - By



It can also be used for: Analytics.

Cost: Free+

What does it do best: It's a suite of AI-driven audience insights, targeting and measuring solutions for site publishers, marketers, agencies and consultants.

The Quantcast Platform empowers brands, agencies, and publishers to know and grow their audiences on the open internet. Make smarter decisions with agility. Get real-time insights into your ad campaigns and target audiences at your fingertips. - By


5.App Annie


It can also be used for: -

Cost: Free+

What does it do best: You can get market insights across app downloads, revenue, usage, engagement, and advertising metrics. It helps identify the right partners and markets for expansion.

With data on over 8 million apps and thousands of websites, get the complete picture of the mobile landscape you need to acquire and retain customers, prioritize your roadmap, enter new markets, and optimize ROI. Manage, enrich and identify hidden performance opportunities across your own advertising and monetization data. Access intuitive dashboards, advanced normalization tools, and data from 400+ partner connections — all in one place. - By

6.Angelfish Stats


It can also be used for: -.

Cost: $1,295+, but there is a free trial

What does it do best: Angelfish is secure, on-premises web analytics software. Data is stored in your network and you have full access control.

Use Angelfish to track your public or private websites, web applications, Intranets, SharePoint, and lots more. You can see IP addresses, usernames, visit clickpaths, targeted marketing responses, and more. Details are important.- By



It can also be used for: Conversion

Cost: No Info, but you can request a demo.

What does it do best: Measure experiences and predict conversion using visualizations of your website or app's "Digital Experience Score (DXS)".

Decibel scores every online customer experience to expose what’s really happening on your website, and provides the most advanced tools available to understand why. - By


Eggplant MASTER Logo horizontal.png

It can also be used for: Automation

Cost: No Info, but there is a free trial.

What does it do best: It has a range of products for customer experience insights, optimization, load testing, and digital automation intelligence.

Eggplant can help you with: AI assisted testing to ensure rapid release of your applications, business continuity through testing and monitoring, testing your business applications as you modernize and move to the Cloud for remote work, scalability of your online presence through effective load testing. - By



It can also be used for: -

Cost: Free

What does it do best: Track new users, active users, sessions, and more. Monitor performance by app, compare metrics across different apps or measure the growth of your entire portfolio.

Flurry Analytics isn't just free of charge. It's a professional grade. Flurry is a pioneer in helping app developers succeed in the app economy. Since launching in 2008, we’ve continued to add cutting-edge functionality and scale a massive technology platform that effortlessly handles apps of any scale. Easy to use, Flurry Analytics also includes advanced functionality like on-demand complex queries, funnel analysis, and custom segmentation. - By



It can also be used for: Heatmaps

Cost: Free+

What does it do best: You can track how many visitors are on your site and on the page you're viewing. You can also launch heatmaps from the widget, all without leaving your site.



It can also be used for: -

Cost: Free+

What does it do best: It's a central location for customer data such as personal identifiers, website visits, mobile app sessions, email, purchases, customer service interactions, etc, for a 360-view of customers and the ability to engage them across channels.

Digital Marketers that rely on siloed data and channel-specific marketing strategies are no longer winning the marketing game. Ingest, match, and analyze data from anywhere. - By

12.Google Analytics


It can also be used for: -

Cost: Free+

The ubiquitous, free and useful tool for understanding customers and analysing how your site is being used.

Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Build a complete picture. Get insights only Google can give. Connect your insights to results. Make your data work for you. - By



It can also be used for: Heatmaps, Mouse/Eye Tracking, Session Replay

Cost: Free+

What does it do best: Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site.

Stop guessing what your visitors want. Google Analytics tells you what, Inspectlet tells you why. - By

14.Live Person


It can also be used for: Live Chat with Users

Cost: No Info

What does it do best: Build, manage and optimise chat bots with website or app users via SMS, Facebook Messenger, Apple Business Chat, and WhatsApp.

The world's most innovative brands choose LivePerson's Conversational Cloud
Our AI-powered Conversational Cloud has made over a billion brand-to-consumer conversations possible. We make it easy for consumers to ask questions and make purchases in the messaging channels they use every day. - By



It can also be used for: Evaluating Design, Competitor Benchmarking, Information Architecture, Heatmaps, Mouse/Eye Tracking, Usability Testing

Cost: $69+, but with free trial!

What does it do best: An excellent tool for scenario-based testing and unmoderated usability tests. Also includes benchmarking against competitors. Trial limited to 5 tasks and 2 questions.

Uncover product changing insights. Set real-world tasks and measure the success of your product against real customer intent. Design your own tasks and questions and focus on the details that matter to you. You can collect insights from hundreds of users, or just a few: the choice is yours. - By

16.Lucky Orange


It can also be used for: -

Cost: $10+

What does it do best: See how many people are currently on your site and where they came from. Compare historical statistics and see what keywords, locations, referrers, tweets, languages, etc. are driving traffic and behaviors on your site. Filterable by behavior tags.

Lucky Orange will automatically create a recording of every visitor to your website. Quickly filter and segment recordings so you can see exactly why visitors are not converting. Out-of-the-box, Lucky Orange successfully records dynamic and member's only pages, including even the most advanced sites and single page apps. - By



It can also be used for: Heatmaps, Session Replay, A/B Testing, Conversion

Cost: Free+

What does it do best: An alternative platform to Google Analytics that gives you 100% data ownership and user privacy protection. Heatmaps, Sessions Recordings, A/B Testing, Funnels, Goals, Form Analytics.

You could lose your customers’ trust and risk damaging your reputation if people learn their data is used for Google’s “own purposes”. By choosing the ethical alternative, Matomo, you won’t make privacy sacrifices or compromise your site. You can even use Matomo without needing to ask for consent - By



It can also be used for: -

Cost: Free+

What does it do best: A business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them.

Build Better Products. Powerful, self-serve product analytics to help you convert, engage, and retain more users.- By



It can also be used for: A/B Testing, Conversion

Cost: $324+, but there is a free trial.

What does it do best: Find data insights in your Google Analytics in less than a minute. Prioritize all your initiatives so that you grow your eCommerce in a strategic way.

All the tools you need for data-driven growth. Omniconvert is a growth enabler for serious eCommerce companies looking to become customer-centric. - By


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It can also be used for: Heatmaps, Mouse/Eye Tracking

Cost: Free+

What does it do best: Use website heatmaps and analytics to understand visitor behavior on your site.

Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run tests. It's free to get started and ready to go in a few minutes. - By



It can also be used for: Usability Testing, Analytics, Participant Screening, Participant Panels, Audio Transcription

Cost: $49+

What does it do best: Set a screener for their panel of testers, define goals, tasks and questions (with metrics like time-on-task, success/fail, SUS, NPS and SEQ), and get feedback via picture-in-picture videos and automated transcriptions.

Test your websites, mobile apps, prototypes and even competitor assets; optimize your customer journey, user interface, and your users' overall experience. - By



It can also be used for: Live Chat with Users, Conversion

Cost: Free+

What does it do best: You can use it for sales funnel, onboarding, feature-use, subscription growth, cohort analysis, etc. You can see what users are doing across touchpoints. Useful for improving acquisition, engagement and retention.

End-to-end Customer Journey Analytics. No hours sank into aggregating and cleaning data. No complex SQL queries required. Just the answers teams need to make smarter decisions, fast. Now, that's data-driven. - By

A/B testing


download (1).png

It can also be used for: A/B Testing

Cost: No Info

What does it do best: Website testing and personalization. Helps you make data-driven decisions on websites and mobile apps with an emphasis on seamless and connected customer experiences.

Maxymiser is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles. - By


Optimizely_Logo_Full Color_Dark_hS40gNw.png

It can also be used for: A/B Testing

Cost: No Info

What does it do best: Conduct experiments to test, learn and deploy the best designs.

Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely Digital Experience Platform helps you unlock your digital potential. - By



It can also be used for: Conversion

Cost: $149+

What does it do best: An enterprise level, all-in-one platform for website visitor research, optimization roadmaps, and continuous experimentation.

A/B test anything & measure its impact everywhere. Import and aggregate all metrics you care about and measure how they get impacted by your experiments.Track both leading and lagging indicators for your experiment's impact. Keep an eye on guardrail metrics to stop bad experiments early on - By


In this article, we checked different tools you can use for automatic UX analysis, analytics and A/B testing. Usually, the tools can be used for more than 1 thing (for example convention, heat maps, user testing, etc.). Some tools are free and others are paid. The paid tools, most often, will provide a free trial or a demo!

More categories are coming soon! Make sure to sign in to my newsletter so you won't miss any updates on this or upcoming articles.

I’d love to hear from you. Which one are you most looking forward to using?

Note: The cover photo has been created with Savio Martin's tool.

👋Hello, I'm Eleftheria, Community Manager at Hashnode, developer, public speaker, and chocolate lover.

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