Social media is a big part of daily life for most of us. In fact, 72% of U.S. adults use at least one social media platform. These platforms are where we connect with friends and family, stay informed about news and culture, and follow and participate in discussions about our interests and hobbies.
Social media is also where we go to connect with brands and learn about products and services. In fact, 54% of social media users use these platforms to research products and services. And 71% of consumers who have a positive experience with a brand on social media are likely to recommend that brand to friends and family.
In other words, social media is a big deal for brands. It’s where they can connect with their audience, provide customer service, and promote products and services. But, it’s also where they can lose customers and damage their reputation. In fact, 90% of consumers say they have used social media to communicate with a brand, and 34% have used social media to shame a brand.
So, how can you make sure your brand’s social media presence is a positive one? In this post, we’ll share 14 ways to improve social media presence.
1. Choose the Right Platforms
Every business should be on social media — but not every business should be on every platform.
The key to choosing the right platforms is to determine where your audience spends their time. That way, you can connect with them there, instead of spreading yourself too thin.
If you're not sure which social media platforms your audience is on, look at where your competitors are.
2. Fill Out Your Profiles Completely
This may seem obvious, but it’s important to fill out your profiles completely and accurately.
This includes your business name, location, phone number, hours, website, and a brief description of your business.
Make sure all of this information is up to date on all of your social media profiles. If you don’t, you could be missing out on potential customers who are looking for your business.
In addition, having a complete profile will help you to rank higher in search results on social media platforms.
If you have a business logo, be sure to upload it to all of your profiles. This will help to increase brand recognition and make your business more visible.
You should also include a cover photo and profile picture that are high quality and represent your business.
3. Use Consistent Branding
If you’re already using social media, you probably already know how important branding is. But, are you using consistent branding on your social media profiles?
Consistent branding helps your audience know that your social media profiles belong to your business. It also helps reinforce your brand’s identity and build trust with your audience.
To use consistent branding on social media, make sure your profile pictures, cover photos, and bios are the same across all of your social media profiles. You should also use the same color scheme and fonts.
4. Share Quality Content
Now that you have a better idea of who your target audience is, you can start to share content that you know will be useful and relevant to them.
Sharing quality content is a great way to build trust with your audience, and it also helps to position your business as an authority in your industry.
But what exactly is “quality” content? Well, it could be a blog post, a video, a podcast episode, or even a social media post that you didn’t create yourself.
The key to sharing quality content is to make sure that it’s valuable and relevant to your audience. You also want to make sure that the content you share is from reputable sources.
In addition to sharing content from other sources, you should also create your own content. This will help you to build your brand and attract new followers. For example, if your business provides courier services, sharing content about route optimization strategies can engage your audience and demonstrate your industry expertise.
5. Create a Content Calendar
A content calendar is a strategic schedule of when you will post your content. It will help you plan and organize your posts in advance.
When you create a content calendar, make sure to consider:
• What type of content you will post.
• What days and times you will post.
• The topics you will cover.
• The captions and hashtags you will use.
• The images and videos you will include.
You can create a content calendar using a simple spreadsheet or a more advanced tool like HubSpot.
6. Post Regularly
If you don't post regularly, you won't be able to build a loyal following. And, if you don't have a loyal following, you won't be able to build your business.
Posting regularly is one of the most important things you can do to improve your social media presence. It shows that you are active on social media and that you care about your followers.
If you don't have time to post regularly, consider hiring a social media manager. A social media manager can help you create a posting schedule and can even create content for you.
7. Engage With Your Audience
Social media is meant to be social. It’s a two-way street where you can engage with your audience and they can engage with you.
This is particularly important for small businesses that are looking to foster a closer connection with their customers.
Respond to comments on your posts, answer questions, and engage with conversations in your industry. This not only helps build brand awareness but it also provides a good way to build trust, show credibility, and nurture leads.
8. Use Hashtags
Hashtags are a great way to increase your content’s reach.
Each social media platform has different best practices for using hashtags. For example, on Instagram, you can use up to 30 hashtags on each post. On Twitter, it’s best to use no more than two hashtags per tweet.
To find hashtags that are relevant to your industry, use a free tool like HubSpot’s Social Media Hashtag Generator. You can also look at the hashtags that your competitors are using.
In addition to industry-specific hashtags, you can also use trending hashtags to increase your reach. To find trending hashtags, look at the trending section of the social media platform you’re using. You can also use a free tool like Hashtags.org.
If you want to create a custom hashtag for your business, use a free tool like RiteTag to see if it’s already in use. You can also use RiteTag to see how popular a hashtag is and to get suggestions for similar hashtags.
9. Ask for Feedback
If you’re ever unsure about what your business should post on social media, ask your followers. You can share a poll or question sticker in your Instagram Stories to collect feedback.
By asking for feedback, you can learn more about your audience and what type of content they’re interested in seeing from your business on social media. Plus, it’s a great way to boost engagement.
10. Use Social Media Analytics
Social media analytics can tell you everything you need to know about your social media performance.
You can track your follower growth, engagement rate, clicks to your website, and more.
Use this data to identify trends and patterns, especially when promoting dropshipping products on your social media platforms. You can also use it to find out what your top-performing content is and what your audience likes.
This will help you to create more of the content that your audience wants to see, and less of the content that they don’t.
11. Use Social Media Management Tools
If you’re like most busy business owners, you don’t have time to manually update your social media profiles every day.
That’s where social media management tools come in. These tools can help you save time by scheduling posts in advance, monitoring your social media accounts, and analyzing your social media data.
There are a number of social media management tools available, so you’ll want to do your research to find the one that’s right for you. Some popular options include Hootsuite, Sprout Social, and Buffer.
12. Create a Social Media Campaign
Social media campaigns can be a great way to boost your social media presence. These campaigns can be anything from a contest to a multi-channel campaign.
If you’re looking to increase your social media presence, you can start by creating a campaign that encourages your audience to follow you on social media.
You can also create a campaign that encourages your audience to share your content with their friends. This will help you reach new people and increase your social media following.
No matter what type of campaign you choose, be sure to set clear goals and track your results. This will help you determine the success of your campaign and make improvements for the future.
13. Join Social Media Groups
Social media groups are a great way to increase your social media presence.
When you join a group, you have the opportunity to connect with like-minded individuals and share your expertise.
You can also find potential customers and clients in groups and get in front of them by answering their questions and providing value.
You can join groups on Facebook, LinkedIn, and other social media platforms.
Pro Tip: Create your own group. This is a great way to build a community around your brand and establish yourself as a thought leader in your industry.
14. Collaborate With Others
Social media is an excellent place to connect with others in your industry or niche. You can collaborate with other businesses or influencers in your space to create valuable content for your followers.
For example, you could team up with an influencer to host a giveaway, do a live Q&A, or create a co-branded piece of content.
Collaborating with others is a great way to reach new audiences and grow your following on social media.
Conclusion
What are some of your tips for improving your business' social media strategy? Share them in the comments below!
Top comments (0)