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Ultimate Guide to Shopify Pricing, Plans, Features, and Fees in 2023

If you’re considering starting an online store, Shopify is undoubtedly one of the top e-commerce platforms to consider. With its user-friendly interface, extensive features, and flexibility, it has become the go-to choice for both new entrepreneurs and established businesses. In this comprehensive guide, we’ll walk you through Shopify’s pricing, plans, features, and fees in 2023, giving you a clear understanding of what to expect when setting up your online store.

Shopify Pricing and Plans

1. Basic Shopify

Price: $29 per month

The Basic Shopify plan is an excellent entry point for new businesses and startups. It offers all the essentials you need to set up a functional online store, including website and blog creation, unlimited product listings, 24/7 customer support, and two staff accounts.

2. Shopify

Price: $79 per month

The Shopify development plan is designed for growing businesses and offers additional features on top of the Basic plan. It includes gift card creation, professional reports, and the ability to manage up to five staff accounts, making it suitable for small to medium-sized enterprises.

3. Advanced Shopify

Price: $299 per month

For established businesses with high-volume sales, the Advanced Shopify plan provides advanced features. This includes up to 15 staff accounts, third-party calculated shipping rates, and access to Shopify’s advanced report builder.

Additional Shopify Fees

While the monthly plans cover most of the essentials, it’s essential to be aware of potential additional fees that may apply:

Transaction Fees

  • Basic Shopify Plan: 2.9% + 30¢ per transaction
  • Shopify Plan: 2.6% + 30¢ per transaction
  • Advanced Shopify Plan: 2.4% + 30¢ per transaction

It’s worth noting that using Shopify Payments can help you avoid these transaction fees altogether.

Credit Card Fees

The credit card fees are charged based on the payment gateway you choose:

  • Shopify Payments: Fees range from 2.4% to 2.9% + 30¢, depending on your plan.
  • External Payment Gateways: An additional fee of 2.0% for the Basic and Shopify plans, and 1.0% for the Advanced plan, on top of the standard credit card rates.

Key Features of Shopify

1. Extensive Theme Store

Shopify offers a vast collection of professionally designed themes to suit various industries and aesthetics. Whether you’re looking for a sleek and modern design or a more traditional look, the Theme Store has you covered.

2. App Integrations

Enhance your store’s functionality with a wide array of apps and plugins available in the Shopify App Store. From marketing and SEO tools to inventory management and customer support, there’s an app for almost every need.

3. Abandoned Cart Recovery

Reduce lost sales with the built-in abandoned cart recovery feature. Shopify automatically sends follow-up emails to customers who leave items in their cart, encouraging them to complete their purchase.

4. Multi-channel Selling

Expand your reach by selling on multiple channels, such as Facebook, Instagram, Amazon, and eBay, directly from your Shopify dashboard.

5. SEO Optimization

Optimize your store for search engines with Shopify’s built-in SEO tools. From customizable title tags and meta descriptions to URL structures, you can improve your store’s visibility in search engine results.

6. Secure Hosting

Shopify provides reliable and secure hosting, ensuring that your customers’ data and transactions are protected with SSL encryption.

7. 24/7 Customer Support

Access round-the-clock customer support via chat, email, or phone whenever you need assistance with your store.


As of 2023, Shopify remains a powerhouse in the e-commerce industry, offering flexible pricing plans tailored to businesses of all sizes. Whether you’re just starting or looking to scale your online store, Shopify’s range of features, intuitive interface, and reliable customer support make it a top choice for entrepreneurs worldwide. By understanding the pricing, plans, features, and potential fees outlined in this ultimate guide, you can confidently embark on your e-commerce journey with Shopify as your trusted partner.

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