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Dorian Sabitov
Dorian Sabitov

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State of Appexchange Salesforce Apps Market 2025

#blog

Introduction: Exploring the Salesforce AppExchange in 2025

Salesforce AppExchange is like an app store, but specifically for Salesforce users. It’s a place where businesses can find apps, tools, and services that work seamlessly with Salesforce. These apps help users do more with their CRM by automating tasks, improving productivity, and adding features Salesforce doesn’t have out of the box.

Whether you’re looking for tools to manage your sales pipeline, analyze data, or improve customer service, AppExchange offers thousands of options to meet diverse needs.

Why Should We Look at AppExchange Trends?

AppExchange isn’t just growing, it’s evolving. Every year, more developers and businesses create apps to solve new challenges. By analyzing the trends from 2024, we can understand:

  • Which apps are most popular and why?
  • How user preferences are shifting, like whether people prefer free or paid apps.
  • Which industries are most active on the platform?

Looking at these details helps Salesforce admins, consultants, and developers make better choices when picking tools or building their own apps.

Our Research and Methodology

Our research was conducted in December 2024 to understand how the Salesforce AppExchange changed compared to the previous snapshot of the marketplace done in May 2024 (exactly 200 days between 2 snapshots). We focused on two major categories: Business Need and Industry, as these areas are where most businesses invest to enhance their Salesforce environments.

To make our analysis more meaningful, we compared the results with data collected during a previous study in May 2024 State of AppExchange Salesforce Apps Market 2024. This comparison helped us identify trends, such as shifts in user preferences, changes in app adoption rates, and emerging developer contributions. For instance, we tracked metrics like the number of apps, total user reviews, and app ratings to measure growth and engagement.

Our methodology included gathering available information about Salesforce apps on the marketplace: number of reviews, average rating, number of apps by providers.

We would like to disclose limitations of the research:

  • gathered stats are limited to the apps available in “Business Needs” and “Industry” classification on AppExchange and exclude apps, which don’t appear in either of these categories.
  • each Salesforce app may have up to 3 “Business Needs” categories assigned, we focused our analytics on 2 categories available at quick view of the app card.

What Will This Research Cover?

This article will take you through the key highlights of AppExchange in 2024. We’ll cover:

By the end, you’ll have a clear picture of how the marketplace is shaping the future of Salesforce and what it means for businesses and users alike.

Salesforce AppExchange in 2024: Key Metrics and Trends

The Salesforce AppExchange continued its impressive growth in 2024. With 3,541 unique developers contributing apps, the marketplace has become a hub for innovation and solutions tailored to Salesforce users. These developers brought thousands of apps across a wide range of categories, ensuring businesses of all types could find tools to fit their needs.

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Growth Over Time

The Salesforce AppExchange grew steadily in 2024, with notable increases in app adoption and user engagement. From May to December 2024, the total number of reviews rose from 71,212 to 74,294, adding 3,082 new reviews. During the same period, the platform expanded its app offerings from 5,142 to 5,661, introducing 519 new apps. Developer contributions also increased significantly, with the number of active developers growing from 3,122 to 3,541 — an addition of 419 new contributors.

This consistent growth across apps, reviews, and developer participation underscores AppExchange’s importance as a hub for innovative business solutions. It demonstrates how the platform is evolving to meet the diverse needs of Salesforce users while fostering a collaborative developer ecosystem.

Exploring Business Categories on AppExchange

The Salesforce AppExchange caters to a wide array of industries and business functions, ensuring that users across different sectors find solutions tailored to their needs. Apps are grouped into business categories based on their primary use cases, making it easier for businesses to explore and adopt relevant tools.

Main Business Needs Categories: Overview

Here is the breakdown of the number of apps and their percentage share in each category:

Main Business Categories Overview

Key Insights

  1. Sales Takes the Lead : With 25.14% of all apps, sales-focused solutions dominate AppExchange. These apps cater to CRM optimization, sales pipeline management, and automation, making them a top priority for Salesforce users.
  2. Productivity is Key : Productivity tools, representing 15.69% , aim to enhance workflows and automate repetitive tasks. These apps appeal to teams looking to improve efficiency.
  3. IT & Administration Stands Out : Comprising 12.10% of apps, IT tools are essential for managing user permissions, system configurations, and overall platform health.
  4. Customer-Facing Categories : Apps for Marketing ( 9.95% ) and Customer Service ( 7.72% ) play a vital role in improving customer interactions and outreach.
  5. Finance and Analytics are Rising : Together, these categories account for nearly 15% of apps, reflecting the growing need for financial management and data-driven decision-making tools.

Let’s take a deeper look at Categories and Subcategories:

Sales Category

The Sales category is the biggest on Salesforce AppExchange, with 1,423 apps , making up 25.14% of all apps. These tools are essential for managing and improving sales processes, helping businesses find leads, close deals, and track performance. Sales apps save time by automating tasks and provide insights that help teams make smarter decisions.

This category is not just about basic sales tools—it includes specialized apps for tasks like creating quotes, managing contracts, and analyzing data. The variety of apps makes this category valuable for businesses of all sizes, whether they need simple tools or advanced solutions.

This category is crucial for businesses that rely on Salesforce to drive their sales processes. Its range of apps, from basic tools to advanced analytics makes it indispensable for improving efficiency and closing more deals.

Productivity Category

The Productivity category is the second-largest on Salesforce AppExchange, with 888 apps , accounting for 15.69% of all apps. These tools focus on enhancing workflows, automating repetitive tasks, and improving team collaboration. Whether it’s managing documents, tracking time, or organizing tasks, productivity apps help businesses operate more efficiently and free up resources for high-value activities.

This category also includes IT-related tools and solutions for specific tasks like auditing, route planning, and inventory management, highlighting its versatility.

This category is essential for businesses aiming to boost efficiency and streamline operations. From general productivity tools to specialized IT and document management apps, the Productivity category supports teams in managing their workloads effectively.

IT & Administration Category

The IT & Administration category features 685 apps , accounting for 12.10% of all apps on Salesforce AppExchange. These tools focus on managing the Salesforce environment, including user access, system configurations, and data organization. This category is critical for ensuring the platform operates smoothly and securely.

In addition to core administrative functions, this category includes apps for collaboration, dashboards, email management, and more, highlighting its wide-ranging utility for businesses.

This category is a backbone for businesses that rely heavily on Salesforce for their operations. From admin tools to collaboration and dashboards, IT & Administration apps ensure the system runs smoothly and supports organizational goals.

Analytics Category

The Analytics category includes 475 apps , representing 8.39% of all apps on Salesforce AppExchange. These tools are essential for turning raw data into actionable insights, helping businesses track performance, identify trends, and make data-driven decisions. Analytics apps cater to various industries and roles, providing dashboards, reports, and advanced data management capabilities.

This category also includes specialized apps for data cleansing, commerce analytics, and ERP integration, making it versatile and impactful for businesses of all sizes.

Marketing Category

The Marketing category on Salesforce AppExchange comprises 563 apps , accounting for 9.95% of the total. These tools are designed to help businesses create, manage, and optimize their marketing efforts, ensuring that campaigns are efficient and impactful. From email marketing to surveys and event management, this category addresses a wide range of marketing needs, making it invaluable for businesses aiming to improve their outreach and customer engagement.

The Marketing category provides essential tools for businesses looking to grow their brand, engage with their audience, and drive measurable results.

Customer Service Category

The Customer Service category on Salesforce AppExchange consists of 437 apps , representing 7.72% of the total. These apps are designed to improve customer interactions, streamline support processes, and enhance overall service delivery. From integration tools to telephony and campaign management, this category supports businesses in delivering exceptional customer experiences.

This category is critical for businesses that prioritize customer satisfaction and retention, providing tools to ensure every customer interaction is meaningful and effective.

Finance Category

The Finance category on Salesforce AppExchange contains 420 apps , making up 7.42% of the total. These apps are designed to streamline financial processes, from accounting and expense tracking to managing compensation and sales productivity. By integrating financial tools directly into Salesforce, businesses can improve accuracy, automate repetitive tasks, and gain better control over their financial data.

This category supports businesses in maintaining financial accuracy, enabling growth, and aligning financial goals with overall business strategies.

Commerce Category

The Commerce category on Salesforce AppExchange comprises 282 apps , representing 4.98% of the total. These tools focus on enhancing e-commerce experiences, streamlining field service operations, and managing logistics like shipping and personalization. The category caters to businesses seeking to optimize their online and offline sales processes, ensuring smooth operations from purchase to delivery.

This category is crucial for businesses that sell products or services, both online and offline, and aim to provide seamless customer experiences while optimizing operations.

ERP Category

The ERP (Enterprise Resource Planning) category on Salesforce AppExchange consists of 121 apps , accounting for 2.14% of the total. These tools help businesses integrate Salesforce with their ERP systems, streamline geolocation and HR processes, and improve resource planning. ERP apps are essential for companies looking to unify their CRM and back-office operations for a seamless flow of information.

This category plays a critical role for enterprises that rely on complex, multi-departmental workflows, ensuring that Salesforce works as part of a larger ecosystem.

Collaboration Category

The Collaboration category on Salesforce AppExchange consists of 105 apps , accounting for 1.85% of the total. These tools are designed to improve teamwork, project management, and communication within organizations. Collaboration apps ensure that teams stay connected, aligned, and productive, even in remote or hybrid work settings.

This category is crucial for organizations that value teamwork and aim to improve operational efficiency through better collaboration tools.

Salesforce Apps Stats by Key AppExchange Developers

Let’s take a closer look at the companies behind the thousands of apps on the Salesforce AppExchange. With 5,661 apps created by 3,541 different developers , the marketplace is thriving with innovation and diverse solutions. Some developers stand out for contributing a significant number of apps, offering everything from niche tools to widely-used solutions.

Here’s a breakdown of the leading developers, their share of the marketplace, and key stats about their apps:

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Key Stats

  • Salesforce Labs dominates the marketplace with 545 apps, representing nearly 9,63% of all apps on the AppExchange. However, their average rating has dropped significantly, possibly due to the addition of many new apps without reviews and user feedback.
  • Astrea IT Services Pvt Ltd and Commercient LLC maintain consistent app counts but have also seen drops in their average ratings, signaling a need for improvement or user support.
  • Developers like Webkul Software Pvt. Ltd. and Satrang Technologies stand out with high average ratings , maintaining user satisfaction despite having fewer apps.
  • Conga , with just 11 apps, has a remarkable 1,555 total reviews and maintains a strong average rating of 4.70, highlighting its consistent quality.

Salesforce Apps Pricing Models Breakdown

Pricing models continue to play a significant role in AppExchange’s success. Businesses of all sizes can find solutions that fit their budgets, thanks to flexible pricing structures:

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Insights from Pricing Trends

  1. Paid Apps Dominate : More than 53% of the apps on AppExchange are paid, emphasizing the demand for premium features and advanced functionalities.
  2. Substantial Free Options : With over 36% of apps being free , the marketplace remains accessible for businesses seeking budget-friendly solutions.
  3. Freemium Model : While representing only 3.89% , freemium apps often serve as entry points, enabling businesses to test basic features before upgrading.
  4. Paid Add-Ons : Comprising 6.06% , these apps enhance Salesforce’s core capabilities and other AppExchange tools.

Free Apps on Salesforce AppExchange

Free apps make up a significant portion of the Salesforce AppExchange, providing businesses with cost-effective solutions to enhance their operations. With 2,223 free apps , they account for 36.48% of all apps available on the platform. This accessibility supports businesses of all sizes, from startups to large enterprises, by offering tools to improve productivity, streamline processes, and enhance customer interactions without upfront costs.

Free Apps by Category

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Key Insights

  1. Top Categories for Free Apps :
    • Commerce (48.69%) and Analytics (48.56%) lead in free app availability, offering businesses robust tools for online sales, data visualization, and reporting without costs.
    • IT & Administration (42.28%) provides a strong selection of free tools for managing users, permissions, and workflows.
  2. Moderate Free App Representation :
    • Categories like Productivity (35.68%), Marketing (34.78%), and Collaboration (33.87%) offer diverse free apps, helping teams work efficiently, reach customers effectively, and enhance internal communication.
  3. Categories with Fewer Free Options :
    • Sales (27.72%) and Finance (27.71%) have fewer free apps, reflecting the specialized nature of these tools, which often require premium features.
    • ERP has the lowest percentage of free apps (20.34%), as these systems often involve complex integrations and functionalities.
  4. Overall Free App Availability :
    • Across all categories, more than a third of apps (36.48%) are free, making AppExchange a valuable resource for businesses seeking to enhance operations without a financial burden.

The availability of free apps on AppExchange makes it accessible to a wide range of businesses. Categories like Commerce , Analytics , and IT & Administration provide significant opportunities for organizations to adopt solutions that drive growth and efficiency. However, areas like Sales , Finance , and ERP could benefit from an increase in free options to cater to cost-sensitive users.

Why Pricing Matters

The variety of pricing models reflects the marketplace’s flexibility:

  • Small Businesses : Utilize free and freemium apps to explore solutions without financial risk.
  • Enterprises : Leverage paid and add-on solutions to scale operations and fully customize their Salesforce environments.

This balance between accessibility and premium offerings ensures that AppExchange remains relevant to a broad audience.

Spotlight on AppExchange Reviews 2025

Below is a detailed look at how AppExchange apps are categorized based on their review counts. The total number of reviews across all apps stands at an impressive 74,294 reviews:

Spotlight on AppExchange Reviews

  • 0 reviews: 2,797 apps
  • 1-9 reviews: 1,868 apps
  • 10-49 reviews: 713 apps
  • 50-99 reviews: 143 apps
  • 100-499 reviews: 118 apps
  • 500-999 reviews: 14 apps
  • 1000+ reviews: 5 apps

Salesforce AppExchange is home to many highly rated apps that provide exceptional value to users. Among these, 2,106 apps have achieved a perfectly rounded rating of 5 stars , reflecting their high quality and user satisfaction. These top-rated apps span various categories, helping businesses streamline their operations, enhance productivity, and deliver outstanding customer experiences.

Apps With/Without Reviews: A 200-Day Comparison

Over the last 200 days, the Salesforce AppExchange has grown significantly. In May 2024, there were 5,142 apps listed, and by December, the number increased to 5,661, and 519 new apps were added. This shows the marketplace is expanding, but it also highlights some challenges.

Salesforce Apps without Reviews 2025

The percentage of Salesforce apps with reviews dropped slightly, from 52.21% in May to 50.59% in December. At the same time, share of apps apps without reviews increased from 47.79% to 49.41%. This means many of the new apps haven’t received reviews yet, which can make it harder for users to trust and choose them.

The rise in unrated apps could be due to new apps needing more time to gain users or developers not actively encouraging feedback. Reviews are essential for helping users decide which apps to use and for developers to improve their products.

To address this, developers could encourage reviews through reminders or small rewards. Salesforce could also feature new or unrated apps to help them gain visibility. Users can support the marketplace by leaving reviews for the apps they use.

New Reviews on AppExchange

Reviews are a strong indicator of how actively users interact with apps. Between May and December 2024, AppExchange saw a noticeable increase in reviews.

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This growth reflects the increasing adoption of AppExchange apps and the trust users place in them. Categories like Sales , Customer Service , and Productivity were the most reviewed, highlighting their importance in the Salesforce ecosystem.

Key Statistics

  • Total Reviews : 74,294 reviews , highlighting strong user engagement and feedback.
  • Average Reviews Per App : On average, each top-rated app has received 31 reviews.
  • Most Reviewed Top-Rated App : “Docusign eSignature for Salesforce: The trusted eSignature solution”, with 4,642 reviews , leads as the most-reviewed top-rated app.

Top 15 Salesforce Apps by Reviews in 2025

The following list highlights the top 15 apps on Salesforce AppExchange, ranked by the number of user reviews. These apps cover key business categories such as customer service, sales, IT administration, finance, and analytics. Their high review counts reflect strong user adoption and satisfaction.

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Key Insights

  1. Customer Service Apps Dominate :
    • With 4 of the top 15 apps , customer service tools lead the way, highlighting the demand for tools like Docusign eSignature (4,642 reviews), Vonage , and Talkdesk in streamlining customer interactions.
  2. Sales Apps are Strong Contenders :
    • Sales apps such as Adobe Acrobat Sign (3,198 reviews), 360 SMS App (1,201 reviews), and Geopointe (925 reviews) show significant adoption, supporting sales teams in automation, communication, and territory management.
  3. IT-Admin Tools are Essential :
    • IT-related apps like Cirrus Insight and Salesforce Adoption Dashboards are heavily reviewed, with the latter showing the highest total apps by developer (430 apps), emphasizing its importance for platform management and user engagement.
  4. Broad Range of Business Categories :
    • The top apps cater to diverse needs, from finance tools like Conga Composer to analytics solutions like Jitterbit Data Loader , demonstrating AppExchange’s versatility in addressing business challenges.
  5. High User Satisfaction :
    • All apps have a star rating above 4.5 , reflecting strong user feedback and satisfaction across categories.

Insight:

Did you know that there are 5 apps on AppExchange that have collected a fantastic total of 12,182 reviews together? Here they are, along with the number of reviews each app has received:

Docusign eSignature for Salesforce: The trusted eSignature solution (4,642 reviews)

Adobe Acrobat Sign eSignatures for Salesforce (3,198 reviews)

Cirrus Insight for Gmail (2,093 reviews)

360 SMS App for Salesforce – Send SMS | WhatsApp from Salesforce (1,201 reviews)

SMS-Magic & Conversive | Conversational Messaging (1,048 reviews)

Top Categories and Subcategories by Total Number of User Reviews

The Salesforce AppExchange is home to thousands of apps catering to diverse business needs. To help understand user preferences, we’ve compared both categories and subcategories based on their total number of reviews. This overview highlights which types of apps are driving the most engagement and where users are leaving the most feedback.

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What Do These Numbers Tell Us?

  1. High Engagement in Sales and Customer Service
    • The Sales category leads with 12,672 total reviews across 716 apps. While the average reviews per app (18) are moderate, the sheer number of apps shows how essential sales tools are for businesses.
    • Customer Service follows with 7,963 reviews across just 172 apps, averaging 46 reviews per app. This indicates strong user engagement with customer service apps, likely because they directly impact customer satisfaction.
  2. Niche Subcategories Dominate on Averages
    • Email & Calendar Sync apps, though fewer in number (35 apps), average a whopping 97 reviews per app. This suggests these tools are critical for users looking to streamline communication and scheduling.
    • Sales Productivity apps also stand out with an impressive average of 57 reviews per app, reflecting how much users value tools that help close deals faster.
  3. Diverse Use Cases in Admin and Developer Tools
    • With 270 apps and 4,210 total reviews, Admin & Developer Tools are highly popular, averaging 16 reviews per app. These tools are vital for managing and customizing Salesforce environments, making them a go-to category for IT teams and developers.
  4. Contract Management and Data Cleansing Are Key Needs
    • Subcategories like Contract Management and Data Cleansing each have over 3,000 reviews, with high averages of 38 reviews per app. These tools address specific pain points like managing legal agreements and maintaining clean, usable data.
  5. Smaller Categories with Big Impact
    • Subcategories like Time & Expense (29 reviews per app) and Marketing Automation (22 reviews per app) show steady engagement despite fewer apps. These reflect targeted tools that solve highly specific problems for users.

Understanding where users are most engaged helps developers and businesses identify opportunities on the AppExchange. Categories like Sales, Customer Service, and Productivity dominate in total reviews, while niche areas like Email & Calendar Sync and Sales Productivity shine with high average engagement.

For developers, these insights highlight which categories have strong user interest and where there’s room to stand out. For users, this breakdown points to categories where apps have proven their value through real-world use.

Salesforce Apps With Highest Ratings

The Salesforce AppExchange has thousands of apps, but some really stand out for their top ratings. There are 2,106 apps with a perfect 5-star rating , which shows how well they meet user needs. Even among these highly rated apps, the average rating is an impressive 4.94, proving they consistently deliver great experiences.

Together, these apps have received a total of 64,925 reviews, with each app getting an average of 31 reviews. This shows that users not only find these apps valuable but also take the time to share their feedback. One app, in particular, stands out: Docusign eSignature for Salesforce: The trusted eSignature solution. With 4,642 reviews, it’s the most-reviewed top-rated app on the platform and a favorite among users.

These top-rated apps cover a range of categories. The most popular is Sales, with 298 apps offering tools to help teams close deals faster. Next is Productivity, with 225 apps designed to make work easier and save time. Finally, Admin & Developer Tools have 119 apps to help admins and developers customize and optimize their Salesforce systems.

For anyone exploring the AppExchange, these stats highlight just how many high-quality apps are available. Whether you’re looking to boost productivity, improve sales, or simplify admin tasks, these top-rated apps are a great place to start.

Opportunities for Growth on AppExchange

Some categories on the Salesforce AppExchange currently do not have any apps. These gaps highlight opportunities for developers to create new tools and solutions to meet growing demands. Here’s a closer look:

Categories Still Without Apps

  1. Augmented Reality (AR)
    • This category is for apps that use augmented reality (AR) technology, such as tools for virtual product demos or immersive customer experiences.
    • As of now, no apps have been developed or listed under this category.
  2. Punchout System
    • Punchout systems are used for integrating procurement processes, allowing businesses to connect Salesforce with external purchasing platforms.
    • Currently, no apps are available in this category.

Previously Empty, Now Growing Categories

In May 2024, these categories had no apps, but they are no longer empty. Developers have started filling these spaces with innovative solutions:

  1. Conversational Commerce

Conversational Commerce category AppExchange Apps

  • Apps in this category enable commerce through chat platforms like WhatsApp, Messenger, or AI-driven chatbots.
  • Businesses can now find tools that support customer purchases directly through conversational interfaces.
  1. Analytics & Site Monitoring

Analytics and Site monitoring Category AppExchange Apps

  • This category focuses on tools for tracking website performance, user behavior, and site analytics.
  • New apps have been added that provide valuable insights into how websites are used, helping businesses optimize their online presence.

Why This Matters

These gaps and recent developments show where innovation is needed:

  • Opportunities for Developers : Categories without apps offer a chance to create something new and unique.
  • Growing Demand : Emerging categories like Conversational Commerce and Analytics are gaining traction as businesses seek advanced tools to improve efficiency and customer experiences.

By addressing these gaps, developers can tap into unmet needs and expand the AppExchange ecosystem.

Global Reach: Language Accessibility on AppExchange

The Salesforce AppExchange offers robust support for a variety of languages, ensuring global accessibility for its users. With thousands of apps available in multiple languages, the platform caters to businesses operating across diverse regions and linguistic needs.

Language Support Statistics

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Key Insights

  1. European Languages Dominate :
    • French ( 16.56% ), Spanish ( 15.47% ), and German ( 15.40% ) lead in language support, reflecting strong demand across European markets.
  2. Asian Languages in Focus :
    • Asian languages like Japanese ( 11.19% ), Simplified Chinese ( 9.56% ), and Korean ( 8.54% ) are well-represented, showing Salesforce’s emphasis on expanding in Asian markets.
  3. Regional Niche Languages :
    • Support for languages like Swedish ( 8.95% ) and Danish ( 8.44% ) indicates AppExchange’s inclusivity for Northern European users.
    • Thai ( 7.14% ) and Arabic ( 1.26% ) showcase growing efforts to serve Southeast Asia and the Middle East.
  4. Underrepresented Languages :
    • Arabic, despite being widely spoken globally, accounts for only 1.26% of apps, highlighting a potential area for growth in Middle Eastern markets.

What to Expect in 2025

In 2025, the Salesforce AppExchange is set to expand further, bringing innovation and addressing emerging business needs. Conversational commerce and advanced analytics are expected to grow, with tools offering seamless AI-driven customer interactions and deeper insights. AI and automation will drive efficiency, with predictive analytics and workflow tools simplifying tasks.

Global accessibility will improve, with expanded language support for underrepresented regions like the Middle East and Southeast Asia. Sustainability-focused apps will help businesses track ESG goals and regulatory compliance. Free and freemium apps are expected to increase, making the platform more attractive to startups.

Industry-specific apps tailored to healthcare, retail, and manufacturing will gain momentum, addressing unique challenges. Integration tools will remain a priority, ensuring seamless workflows across systems like ERP and e-commerce platforms.

Core categories such as Sales, Productivity, and IT & Administration will continue to dominate, with apps offering enhanced reporting, collaboration, and customization. As user feedback shapes app development, businesses can look forward to a platform that supports growth, innovation, and adaptability in a dynamic marketplace.

Quick Recap of Hot Facts about AppExchange

The Salesforce AppExchange has become an indispensable tool for businesses, offering solutions to meet diverse needs. Let’s dive into detailed insights that reflect its scale, versatility, and value.

1. Growth in User Engagement

Salesforce Apps Growth in User Engagement 2025

  • In 2024, the total number of reviews reached 74,294 , reflecting the platform’s widespread adoption.
  • A growth of 3,082 reviews from May to December 2024 highlights increasing user trust and engagement.
  • 47.79% of Salesforce apps are without a single review.
  • 15.41 new reviews are posted on the AppExchange per day.

2. Diversity in Pricing Models

Salesforce Apps Pricing Models 2025

  • AppExchange caters to businesses of all sizes with flexible pricing:
    • 36.48% of apps are free, providing accessible solutions for startups and small businesses.
    • 53.57% of apps are paid, catering to users seeking advanced features and premium functionalities.
    • Freemium apps (3.89%) allow businesses to test features before committing to paid plans.
    • Paid Add-On apps (6.06%) enhance existing Salesforce tools with specialized capabilities.
  • Categories like Commerce (48.69% free apps) and Analytics (48.56% free apps) make advanced tools accessible without upfront costs.

3. Salesforce AppExchange 2024 Language Support

Salesforce Apps by Language Support 2025

  • AppExchange’s language support ensures global accessibility:
    • French (16.56%), Spanish (15.47%), and German (15.40%) are the most supported, reflecting demand in European markets.
    • Asian languages like Japanese (11.19%) and Simplified Chinese (9.56%) show Salesforce’s commitment to expanding in Asia.
    • Arabic is underrepresented, with only 1.26% of apps supporting it, highlighting potential growth opportunities in the Middle East.
  • All apps support English (100%), ensuring universal usability.

4. Top Business Categories

Percentage of apps for different business categories

  • The Sales category leads with 1,423 apps , representing 25.14% of the total, focusing on CRM optimization, sales automation, and revenue generation.
  • Productivity apps, accounting for 15.69% , include tools for workflow automation, team collaboration, and task management.
  • IT & Administration tools make up 12.10% , catering to system management, user permissions, and platform health.

*5. Top-Rated Apps *

Salesforce AppExchange top rated apps

  • 2,106 apps boast a perfect 5-star rating , averaging 31 reviews per app , reflecting consistent quality and user satisfaction.
  • Docusign eSignature for Salesforce is the most-reviewed top-rated app with 4,642 reviews , setting a benchmark for user adoption and trust.
  • Other highly reviewed apps include:
    • Adobe Acrobat Sign eSignatures for Salesforce ( 3,198 reviews )
    • Cirrus Insight for Gmail ( 2,093 reviews )
    • 360 SMS App for Salesforce – Send SMS | WhatsApp from Salesforce ( 1,201 reviews )
    • SMS-Magic & Conversive | Conversational Messaging ( 1,048 reviews )

6. Free Apps by Category

Salesforce AppExchange Leading categories with free apps

  • Free apps offer cost-effective solutions for businesses:
    • Commerce and Analytics lead with 48.69% and 48.56% free apps, respectively, providing accessible tools for online sales and data management.
    • IT & Administration follows with 42.28% free apps, focusing on user permissions and workflows.
    • Categories like ERP (20.34%) have fewer free options due to their complex integrations and premium features.

7. Salesforce AppExchange 2024 Percentage of Apps with Reviews

Salesforce AppExchange 2024 Percentage of Apps with Reviews

  • Apps are distributed across different review tiers:
    • 2,797 apps have 0 reviews , indicating either newer entries or low user engagement.
    • 1,868 apps have 1-9 reviews , reflecting moderate adoption or niche applications.
    • Only 19 apps have over 500 reviews , highlighting their widespread adoption and high engagement levels.

8. Salesforce AppExchange 2024 Breakdown of Salesforce Apps By Ratings

Salesforce AppExchange 2024 Breakdown of Salesforce Apps By Ratings

  • Apps with 5 stars rating – 2106 , 73,5%
  • Apps with 4 stars rating – 424, 14,8%
  • Apps with 3 stars rating – 206, 7,19%
  • Apps with 2 stars rating – 66, 2,3%
  • Apps with 1 star rating – 62, 2,16%

9. Salesforce AppExchange 2024 Breakdown of Salesforce Apps With Ratings and Without

Breakdown on apps with rating and without rating

  • Apps with ratings – 2864, 50,5%
  • Apps without ratings – 2797, 49,4%
  • Total – 5661, 100%

10. Top Salesforce AppExchange Developers with the Highest Number of Apps

  • Salesforce Labs: 545 apps (9.63%)
  • Astrea IT Services Pvt Ltd: 49 apps (0.87%)
  • Commercient LLC: 39 apps (0.69%)
  • Salesforce: 21 apps (0.37%)
  • IBM: 14 apps (0.25%)
  • Total Apps 5661 (100%)

These detailed insights demonstrate the breadth and depth of the Salesforce AppExchange. From pricing flexibility to global language support, the platform caters to diverse user needs, making it a cornerstone for Salesforce-powered businesses.

Wrapping Up: Why Salesforce AppExchange Matters

The Salesforce AppExchange has proven itself to be an essential resource for businesses of all sizes. It’s not just a marketplace; it’s a dynamic ecosystem where innovation meets practicality. In 2024, the platform demonstrated significant growth and diversity, reflecting its ability to cater to ever-changing business needs.

With over 5,600 apps spanning categories like Sales, Productivity, and IT & Administration, AppExchange offers solutions for virtually every aspect of business operations. From automating workflows to optimizing sales pipelines and managing customer relationships, the platform delivers tools that make Salesforce even more powerful.

The platform’s pricing diversity ensures accessibility:

  • Over 36% of apps are free, helping small businesses get started without financial risk.
  • Paid options, including premium and add-on apps, address the needs of enterprises seeking advanced features and scalability. This balance allows AppExchange to serve a wide spectrum of users, from startups to global corporations.

With support for multiple languages like French, Spanish, Japanese, and Simplified Chinese, AppExchange ensures businesses worldwide can benefit from its offerings. However, the limited availability of apps in certain languages, such as Arabic, highlights opportunities for future growth and expansion into underrepresented regions.

The 74,294 reviews in 2024 underscore strong user adoption and satisfaction. Categories like Sales and Customer Service lead in engagement, with apps averaging high star ratings and glowing feedback. These numbers reflect the trust users place in AppExchange to solve real-world problems.

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AppExchange isn’t just about existing tools; it’s a hub for innovation. Developers continue to address new challenges, filling gaps in areas like conversational commerce and analytics. The growing number of reviews and downloads indicates the platform’s role in driving efficiency, productivity, and growth.

The Salesforce AppExchange is more than a place to find apps—it’s a partner in business success. By offering diverse, reliable, and user-friendly solutions, it empowers businesses to scale, innovate, and deliver better results. As we look ahead, AppExchange’s commitment to adapting and growing ensures it will remain a cornerstone of the Salesforce ecosystem.

The post State of Appexchange Salesforce Apps Market 2025 first appeared on Salesforce Apps.

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